
The biggest brands are shifting nearly all of their marketing expenditures toward social media marketing. Why? That’s where the customers are!
Traditional “push” marketing budgets are declining as investments increase in the social web, where buying decisions are made based on peer and network influence. This is the new word of mouth, the most disruptive marketing innovation since the radio..
Social networking sites are not just closed systems of friends. Influence is flowing in and out of social media circles because people have a foot in both the online and real worlds. “Personal” computer time and “professional” computer time is blurring. Integrating a traditional marketing approach with social media can amplify your message with little or no additional cost.
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